CRA 93-03-15 MINUTES OF A MEETING OF THE
CYPRESS REDEVELOPMENT AGENCY
HELD
March 15, 1993
Agency Chairman Kerry called the meeting of the Cypress
Redevelopment Agency to order at 7:45 p.m. on Monday, March 15,
1993, in the Administrative Conference Room, West Wing, Cypress
City Hall, 5275 Orange Avenue, Cypress.
PRESENT:Agency Members Age, Bowman, Nicholson, Partin and
Kerry
ABSENT: None
REDEVELOPMENT WORKSHOP:
Marketing Proaram:
Mr. Bill Kelly, GRC Copenhaver Inc., reacquainted the Agency
Members with the goals and objectives of the marketing process.
He then introduced Consultant Pam Gardner, Gardner Communications
Group, who distributed information on the marketing survey and on
the "target markets." She also distributed information on the
proposed marketing programs, inclusive of a marketing brochure, a
business guide to Cypress, a media training program for the City
Council and Department Heads, City employee training, business
retention/recognition and other public relations efforts. The
Agency directed staff to place the proposed program on a future
agenda for formal consideration.
Lincoln Avenue Develoipment Strategy:
Regarding the Lincoln Avenue Development Strategy, the Assistant
Executive Director and Bill Kelly provided a status report on the
project with information on the studies conducted to date:
business license review, property transfers, competing uses in
surrounding cities and related information. It was noted that
the project was on schedule with the first phase of the data
analysis almost complete.
School District/Hyter Negotiations:
The Executive Director provided an update on the School
District/Hyter Development Senior Housing Project. He advised
that most of the financial matters have been negotiated and the
City and Agency would now be involved with the entitlement
processing and land transfer issues. The matter is not before
the City/School steering committee.
Erskine Property Management Issues:
The staff provided an update on the issues involved and the
timing to complete the Erskine Property Management matter.
ADJOURNMENT: Agency Chairman Kerry adjourned the meeting at 9:45
p.m.