CRA 93-09-27 MINUTES OF A REGULAR MEETING OF THE
CYPRESS REDEVELOPMENT AGENCY
HELD
September 27, 1993
Agency Chairman Kerry called the meeting of the Cypress
Redevelopment Agency to order at 4:35 p.m. on Monday, September
27, 1993, in the Administrative Conference Room, City Hall, West
Wing, 5275 Orange Avenue, Cypress.
PRESENT:Agency Members Age, Bowman, Nicholson, Partin and
Kerry
ABSENT: None
WORKSHOP: Redevelopment Marketing Program
The Acting Public Works Director presented a summary of the ten
steps in the proposed marketing program and he requested
Redevelopment Agency review and approval. The following items
were discussed: Mayor/Council Media Training will be held on
Saturday, October 30, beginning at 8:30 a.m. City Employee
Orientation would require the City Manager to schedule the
training. The Mayor/Council breakfast meeting will be held on
Wednesday, November 10. The small Business Support Program and
the insert to the City Newsletter will have to be modified and
the Acting Public Works Director will discuss those with the City
Manager. Agency Member Bowman suggested that the approved
advertising on the front and back cover of the Cypress Chamber of
Commerce City map, naming the Redevelopment areas, be used to
fulfill the advertising requirement. Media Relations required
additional work with the consultant and the Acting Public Works
Director asked for Agency approval for the Deputy Director or
City Manager to negotiate the finalization. The Marketing
Brochure and the Business Persons' Guide to Cypress will be
placed on "hold." The Agency then reviewed several marketing
brochures from other cities and provided their input on the
proposed City of Cypress brochure.
RECESS: The meeting recessed at 5:25 p.m. to enable the Agency
to reconvene in the Council Chamber as the City Council. The
Agency Meeting reconvened at 5:50 p.m. with all Agency Members
present.
CONSIDERATION OF AWARD OF CONTRACT FOR PROFESSIONAL SERVICES TO
PREPARE A SPECIFIC PLAN FOR LINCOLN AVENUE: The Deputy Executive
Director summarized the staff report dated September 22, 1993,
which indicated that the Agency had solicited proposals from
professional consulting firms to prepare a specific plan for
Lincoln Avenue. Eight responses were received, of which five
were chosen for an interview with the Administrative Coordinating
Team. All of the respondents were required to submit, under
separate cover, their fee structure to the City Purchasing
Officer. The Administrative Coordinating Team unanimously agreed
that P & D Technologies of Orange, California would best provide
the necessary services to the Agency. The fee of $75,350 is
consistent with staff's estimate for the referenced work and
sufficient funds have been budgeted. To cover printing and
estimated additional meetings, a contingency appropriation in the
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AYES:5 AGENCY MEMBERS: Age, Bowman, Nicholson, Partin
and Kerry
NOES:0 AGENCY MEMBERS: None
ABSENT:0 AGENCY MEMBERS: None
RECESS: Agency Chairman Kerry recessed the Agency meeting at
5:53 p.m. to enable the Agency to act as the Cypress City
Council. The Agency meeting reconvened at 11:15 p.m. with all
Members present.
MINUTES: It was moved by Agency Member Partin and seconded by
Agency Member Nicholson to approve the Minutes of September 13,
1993 as submitted. The motion unanimously carried by the
following roll call vote:
AYES:5 AGENCY MEMBERS: Age, Bowman, Nicholson, Partin
and Kerry
NOES:0 AGENCY MEMBERS: None
ABSENT: 0 AGENCY MEMBERS: None
CONTINUATION OF CONSIDERATION OF UPDATE AND APPROVAL OF CERTAIN
PROGRAMS - MARKETING PROGRAM: The Executive Director reported
that the Council met in a workshop this afternoon to discuss the
disposition of certain marketing programs as indicated in the
staff reports dated August 4 and September 21, 1993. The
marketing brochure will be returned to the consultant with
suggestions from the Agency Members; the Business Persons, Guide
to Cypress will be given a new title; the Media Training
tentative date is set for October 30 at 8:30 a.m.; the Customer
Service Orientation required an authorization for the Executive
Director to proceed; the Business Retention Program's first
breakfast has been scheduled for November 10; the Small Business
Support Program is on "hold" with the Council supporting a single
insert in the Cypress Chamber of Commerce Newsletter; the
Advertising will be the front and back cover of the City map with
the redevelopment areas featured. The Media Plan and Media
Relations required further discussion. Mayor Kerry explained
that the Council had discussed each of these items at their
afternoon workshop.
It was moved by Agency Member Age and seconded by Agency Member
Nicholson to approve the programs, budget authorizations and
schedules as noted in the staff report dated August 4, 1993.
The motion unanimously carried by the following roll call vote:
AYES:5 AGENCY MEMBERS: Age, Bowman, Nicholson, Partin
and Kerry
NOES:0 AGENCY MEMBERS: None
ABSENT:0 AGENCY MEMBERS: None
ADJOURNMENT: Agency Chairman Kerry adjourned the meeting at
11:20 p.m.
CHAIRMAN 0 CYPRESS
REDEVELOPMEM-T AGENCY
ATTEST: